T-Mobile: Connected Complex
T-Mobile for Business partnered with Sitara Systems to create an immersive installation at the Bellevue Executive Briefing Center, translating complex enterprise connectivity into a clear, intuitive, and accessible storytelling experience.
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2022 SEGD Global Design Award | Merit: Public Installation
2022 Fast Company Innovation by Design Award | Finalist: Experience Design
2022 Fast Company Innovation by Design Award | Honorable Mention: Experimental Design
2022 CODAworx CODAawards | People's Choice: Top 100
2023 CommArts Interactive Awards | Best In Show
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For enterprise organizations, connectivity is no longer just infrastructure—it is the foundation that enables collaboration, agility, and digital transformation across people, places, and systems. As networks grow more complex, communicating how these systems work—and why they matter—becomes increasingly challenging.
T-Mobile for Business set out to make enterprise connectivity understandable to visiting executives in a way that felt tangible, intuitive, and human, while still reflecting the scale and sophistication of modern enterprise networks. The challenge was to translate abstract, multi-layered systems into an experience accessible to audiences with varying levels of technical knowledge.
To meet this goal, Sitara Systems designed the Connected Complex, a large-scale 3D projection-mapped installation at the Bellevue Executive Briefing Center. The experience uses a physical architectural model to represent an enterprise environment composed of multiple buildings and operational zones.
Through projection mapping and integrated screens, the model becomes a dynamic storytelling surface—revealing real-world connectivity challenges and demonstrating how T-Mobile solutions connect teams, data, and operations across locations. Interactive narrative moments guide guests from high-level systems thinking to relatable, real-world impact.
Accessibility and clarity were integral to the design. Open captioning was incorporated throughout the experience to ensure content was legible and inclusive for all visitors. By carefully considering visual hierarchy, pacing, and storytelling structure, the Connected Complex supports both group presentations and individual exploration, helping business leaders understand not only how connectivity works but why it matters.