The Experiential Design Index

Firms With Brand Experience Center Projects

Unranked roundup — fewer than 8 firms have enough eligible activity in this window to hold a rank, so a ranking would be a false signal. Listed alphabetically instead.

Counts design-discipline credits only -- exhibit design, interpretive planning, media design, architecture, master planning, landscape architecture, environmental graphics, lighting design -- held in a role the firm offers as a standalone service. Fabrication, AV integration, and consulting credits appear on project pages but don't place a firm on this list. Standard recency weighting and sourcing bonus apply.

Counts reflect the work this index has recorded, not a census of any firm's total output — coverage depth varies by firm — and a position here implies no judgment of design quality.

FirmHQEligible projects
Belle & Wissell, Co. Seattle, WA Amazon Visitor Landing (2023), "5G & Me" Tech Experience (2021)
Bluecadet Philadelphia, PA W. L. Gore & Associates Capabilities Center (2022)
C&G Partners New York, NY Grundfos: Water Justice (2022)
Crafted Action Philadelphia, PA SimpleTire Headquarters Experience Design (2024)
Dimensional Innovations Overland Park, KS The Forge (2025)
Fivestone Studios Nashville, TN The Forge (2025), OpenBlue Innovation Center (2023)
Gensler San Francisco, CA ROBOVERSE Sanlitun Experience Center (2023), The Smart Factory by Deloitte @ Wichita (2022)
HOK St. Louis, MO The Forge (2025)
Hyperquake Cincinnati, OH OpenBlue Innovation Center (2023)
Local Projects New York, NY Dassai Blue Sake Brewery (2023)
Luci Creative Lincolnwood, IL Amazon Visitor Landing (2023)
NGX Interactive Vancouver, BC Autodesk Gallery 2.0 (2021)
Pelli Clarke & Partners New Haven, CT Dassai Blue Sake Brewery (2023)
Ralph Appelbaum Associates New York, NY Midleton Distillery Experience (2023)
Reich+Petch Toronto, ON TD Brand Experience (2024)
RLMG Watertown, MA Powering Lives (2021)
Rockwell Group New York, NY Bristol Myers Squibb Kinetic Chandelier (2024)
Sitara Systems Las Vegas, NV Manifesting Marilyn: The Making of an Icon (2026)
Storyline Studio Seattle, WA The Resilience Zone (2024)
Studio Matthews Seattle, WA Asurion Global Headquarters (2021)
West Office Oakland, CA Autodesk Gallery 2.0 (2021)
ZGF Architects Portland, OR Amazon Visitor Landing (2023)