The Experiential Design Index
Home > Firms > Rockwell Group

Rockwell Group

Active

Credited on Edge, the observation deck at 30 Hudson Yards (opened 2020, interior/experience design via its LAB at Rockwell Group studio), and on exhibit design for Illuminarium Atlanta (2021), The Museum of Broadway (2022), the National Center for Civil and Human Rights (2014), and The Walt Disney Family Museum (2009); active firm website and ongoing press coverage. (verified 2026-07-18)

Rockwell Group is a New York City-based architecture and experience design firm founded in 1984 by David Rockwell, working across hospitality, cultural, and immersive-entertainment projects; its LAB at Rockwell Group studio focuses on experience and exhibit design.

HeadquartersNew York, NY
Other officesLos Angeles, CA
Founded1984
RolesArchitecture, Exhibit Design
Websitehttps://www.rockwellgroup.com

Projects (19)

ProjectVenueRoleYear
Bristol Myers Squibb Kinetic Chandelier Bristol Myers Squibb Cambridge Crossing Exhibit Design 2024
Harvey Fierstein Theatre Lab New York Public Library for the Performing Arts Exhibit Design 2024
Hopkins Bloomberg Center Donor Recognition & Wayfinding Hopkins Bloomberg Center Architecture 2023
Museo Casa Kahlo Museo Casa Kahlo Exhibit Design 2023
Perelman Performing Arts Center (PAC NYC) Perelman Performing Arts Center (PAC NYC) Exhibit Design 2023
Illuminarium Las Vegas Illuminarium Las Vegas Exhibit Design 2022
The Museum of Broadway The Museum of Broadway Exhibit Design 2022
WILD: A Safari Experience Illuminarium Atlanta Exhibit Design 2021
Ticketed Waiting Room Moynihan Train Hall Architecture 2021
FUTURES Smithsonian Arts and Industries Building Exhibit Design 2021
Edge Edge Media Design & Software 2020
The Shed The Shed Architecture 2019
Green Bay Packers Hall of Fame Green Bay Packers Hall of Fame Exhibit Design 2016
Luminaries at Brookfield Place Brookfield Place Exhibit Design 2015
Kinetic Chandelier OMNIA Nightclub Architecture 2015
National Center for Civil and Human Rights National Center for Civil and Human Rights Exhibit Design 2014
Elinor Bunin Munroe Film Center Elinor Bunin Munroe Film Center Architecture 2011
The Cosmopolitan Digital Experience The Cosmopolitan of Las Vegas Architecture 2010
The Walt Disney Family Museum The Walt Disney Family Museum Exhibit Design 2009

Sources