SimpleTire Headquarters Experience Design — SimpleTire Headquarters
SimpleTire Headquarters, a renovated Philadelphia, PA office and customer-facing experience space for the remote-first tire retailer, was completed in 2024; NELSON Worldwide led architecture and interior design and Crafted Action led the Experiential Master Plan and digital experience design (per Crafted Action's own account — see credit note on conflicting attribution), with lighting/engineering by Windward and AV integration by Diversified.
| Venue | SimpleTire Headquarters |
|---|---|
| Project type | Major Renovation |
| Status | Completed |
| Year completed | 2024 |
| Technologies | digital welcome screens, programmable LED lighting, 100-sq-ft LED display, tracking cameras |
Credits
| Firm | Role | Note |
|---|---|---|
| Crafted Action | Master Planning | Experiential Master Plan (EMP) & digital implementation, per Crafted Action's own portfolio page. CONFLICTING SOURCE: NELSON Worldwide's own project page and officesnapshots.com credit NELSON alone with "master planning, interior design, digital experience development, and environmental graphic design" and do not mention Crafted Action — possible sub-consultant/white-label situation, not resolved. |
| Crafted Action | Media Design & Software | |
| nelson-worldwide | Architecture | . Lead Architect & Designer per Crafted Action's page. |
| windward | Lighting Design | . |
| Diversified | AV Integration | |
| brian-b-kelly | Fabrication | Custom Fabrication credit . |