Vault of the Secret Formula — World of Coca-Cola
Vault of the Secret Formula, a permanent exhibit at the World of Coca-Cola in Atlanta housing Coca-Cola's original secret formula, opened December 8, 2011; Second Story served as interactive producer on a twelve-experience media journey created with Gallagher & Associates (exhibit design) and Donna Lawrence Productions (video).
| Venue | World of Coca-Cola |
|---|---|
| Project type | New Exhibition |
| Status | Completed |
| Year completed | 2011 |
| Technologies | interactive touchscreens, projection, multimedia storytelling |
Credits
| Firm | Role | Note |
|---|---|---|
| Second Story | Media Design & Software | Interactive producer; 12 media experiences leading to the vault reveal |
| Gallagher & Associates | Exhibit Design | |
| Donna Lawrence Productions | Content Production | Video producer |
| Available Light | Lighting Design | |
| Lexington | Fabrication | |
| Electrosonic | AV Integration | |
| RomeAntics | Media Design & Software | Multimedia design |
Sources
- https://www.commarts.com/exhibit/the-coca-cola-company-vault-of-the-secret-formula-exhibit
- https://www.worldofcoca-cola.com/explore-inside/explore-vault-secret-formula
- https://investors.coca-colacompany.com/news-events/press-releases/detail/299/coca-cola-moves-its-secret-formula-to-the-world-of-coca-cola
- https://www.razorfish.com/work/world-of-coca-cola/
- https://romeantics.com/project/coca-cola-vault-of-the-secret-formula/