Dream Cube: Shanghai Corporate Pavilion — World Expo 2010 Shanghai
The Dream Cube, the Shanghai Corporate Pavilion at World Expo 2010 in Shanghai, China, opened in May 2010 with experience design by ESI Design and architecture by Atelier FCJZ — a 40,000-square-foot pavilion whose recycled-polycarbonate LED facade responded to the gestures of visitors inside its 360-degree participatory theater, drawing over four million visitors during the expo's run.
| Venue | World Expo 2010 Shanghai |
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| Project type | Installation |
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| Status | Completed |
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| Year completed | 2010 |
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| Technologies | LED media facade, gesture-responsive interactivity, 360-degree theater |
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Credits
| Firm | Role | Note |
|---|
| ESI Design |
Exhibit Design |
Lead experience design of the 40,000-square-foot pavilion — the 360-degree participatory theater, interactive exhibits, and the gesture-responsive LED facade of recycled polycarbonate tubes whose lighting was driven by visitors' movements inside.
|
| atelier-fcjz |
Architecture |
Pavilion architecture, led by Yung Ho Chang. |
| full-flood |
Lighting Design |
|
| spinifex-group |
Content Production |
Media production. |
| production-resource-group |
AV Integration |
Systems integration. |
| shanghai-pico-exhibition-services |
Fabrication |
|
Sources