The Experiential Design Index

Verizon at the Hub on Causeway — Verizon Innovation Center at The Hub on Causeway

Verizon's Innovation Center, a three-story customer- and partner-facing experience space within Verizon's vertical campus at The Hub on Causeway in Boston, opened in 2022; interior architecture by Gensler, with interactive media experience design by ESI Design (an NBBJ company).

VenueVerizon Innovation Center at The Hub on Causeway
Project typeInstallation
StatusCompleted
Year completed2022
Technologiesresponsive lighting, immersive sound, interactive media wall

Credits

FirmRoleNote
Gensler Architecture Interior architecture and design of Verizon's 450,000-square-foot vertical campus, including the Innovation Center.
ESI Design Media Design & Software Interactive media experience for the three-story Innovation Center: curated exhibits and experiential moments showcasing Verizon's technologies for customers and partners, plus responsive lighting and immersive sound throughout the building (including a lobby media canvas).

Description

The Innovation Center presents curated exhibits and experiential moments where visiting customers, business partners, and academic guests explore Verizon's emerging technologies. Building-wide, integrated lighting and sound respond to movement and time of day; in "Boston mode" the lobby media canvas becomes a map of the city.

Sources