Heritage Hall Renovation — Hall of Champions — Heritage Hall
USC's Heritage Hall underwent a $35M, year-long renovation (completed early 2014) by DLR Group (architecture), with branding firm Advent delivering the Hall of Champions' Spirit of Troy exhibit celebrating USC's 21 athletics programs.
| Venue | Heritage Hall |
|---|---|
| Project type | Major Renovation |
| Status | Completed |
| Year completed | 2014 |
Credits
| Firm | Role | Note |
|---|---|---|
| DLR Group | Architecture | |
| advent | Environmental Graphics & Wayfinding | Brand clarity, donor engagement strategy, visual storytelling, and graphic design for the Hall of Champions' Spirit of Troy exhibit; no clean vocab role fit, closest is graphics-wayfinding. Advent's own project page does not itself name DLR Group as a collaborator — corroboration is two independent firm portfolio pages describing the same project, not a cross-referenced credit. |