The Experiential Design Index

Cotchett Law Center Visual Identity and Environmental Graphics — UC Law San Francisco - Cotchett Law Center

The Cotchett Law Center at UC Law San Francisco (formerly UC Hastings College of the Law), a new academic building at 333 Golden Gate Avenue in San Francisco, opened in 2020 with architecture and a visual identity and environmental graphics program both designed by Skidmore, Owings & Merrill.

VenueUC Law San Francisco - Cotchett Law Center
Project typeNew Building
StatusCompleted
Year completed2020
Technologiesenvironmental graphics, wayfinding signage

Credits

FirmRoleNote
Skidmore, Owings & Merrill Architecture
Skidmore, Owings & Merrill Environmental Graphics & Wayfinding SOM Graphics and Brand Studio: visual identity and wayfinding, including a six-story lobby graphic wall

Description

SOM's Graphics and Brand Studio designed the building's visual identity and environmental graphics, including a six-story graphic wall in the lobby with wayfinding cues woven into the pattern. The palette blends the law school's colors with roughly 600 unique colors abstracted from a cross-section of San Francisco, transitioning from the bay's blues at lower floors to the neighborhood's varied hues higher up. This was named 1 of 4 honorees in Communication Arts' 62nd Design Annual (2021), Environmental Graphics category.

Sources