The Experiential Design Index

T-Mobile Executive Briefing Center — T-Mobile Executive Briefing Center

T-Mobile's Executive Briefing Center, at the company's Bellevue, Washington headquarters, opened October 15, 2025, with AV engineering and interactive media design by The Storytelling Company across five immersive zones covering 5G, cybersecurity, and enterprise connectivity.

VenueT-Mobile Executive Briefing Center
Project typeNew Exhibition
StatusCompleted
Year completed2025
Technologiesinteractive displays, content management platform, 3D projection mapping

Credits

FirmRoleNote
storytelling-company Media Design & Software developed "The Storytelling Suite" content platform
storytelling-company AV Integration
Sitara Systems Media Design & Software "Connected Complex," a large-scale projection-mapped installation (3D projection mapping onto a physical architectural model) within one of the center's five zones. Also names "Envoy," "Hyperquake," and "Blue Telescope" as additional briefing-center experience partners — not added here, follow-up (Hyperquake and Blue Telescope already have firm records in this corpus).

Description

The center is organized into five zones — Connected Individual, Connected Building, Connected Complex, Borderless Connectivity, and Network & Innovation Showcase — demonstrating T-Mobile's technology for enterprise customers and partners. It is connected by a stairway to T-Mobile's new Cyber Defense Center, unveiled the same day. The Storytelling Company built "The Storytelling Suite," a platform letting T-Mobile update content and messaging without physical reconstruction of the space. The center won GACEP's 2026 World Class Center Award and Innovation in the Center recognition.

Sources