The Experiential Design Index

René Magritte — The Fifth Season, Interpretive Gallery — San Francisco Museum of Modern Art

The Magritte Interpretive Gallery, an augmented-reality installation designed and developed by frog for SFMOMA's "René Magritte: The Fifth Season" exhibition (San Francisco, May 19–October 28, 2018), used depth-sensing and motion-tracking cameras to power six AR "digital windows" inspired by the window motif in Magritte's paintings, in which visitors' reflections behaved unexpectedly or opened into alternate-reality scenes.

VenueSan Francisco Museum of Modern Art
Project typeTemporary Exhibition
StatusCompleted
Year completed2018
Technologiesdepth-sensing cameras, motion-tracking technology, real-time 3D graphics

Credits

FirmRoleNote
frog Media Design & Software Designed and developed the AR interpretive gallery, collaborating with SFMOMA's curatorial, digital, marketing, exhibitions, and visitor experience teams

Sources