The Experiential Design Index

Jewels of the Sea: The Jellyfish Experience — SeaWorld San Diego

"Jewels of the Sea: The Jellyfish Experience," an 18-aquarium jellyfish exhibit built inside a repurposed ride building at SeaWorld San Diego in San Diego, California, opened March 15, 2025; design by PGAV Destinations with AV integration (360-degree LED video wall and show control for the Medusa Gallery) by AVI-SPL's XTG team.

VenueSeaWorld San Diego
Project typeNew Exhibition
StatusCompleted
Year completed2025
Technologiescurved LED video wall, 360-degree immersive media room, Q-SYS audio/control platform, responsive lighting synced to media and live tanks

Credits

FirmRoleNote
PGAV Destinations Master Planning
PGAV Destinations Architecture
PGAV Destinations Exhibit Design
AVI-SPL AV Integration AVI-SPL's XTG (Experience Technology Group) division engineered the AV system (audio, control, and the 360-degree LED video wall) for the Medusa Gallery.

Description

The exhibit spans three galleries -- Realm of the Jellies, Jellyfish Passage, and the central Medusa Gallery -- featuring nine jellyfish species across 18 aquariums, including 10 circular tanks integrated directly into curved LED video walls. The Medusa Gallery combines a three-sided LED video wall with a custom show-control system synchronizing video, audio, and live-tank lighting. The exhibit drew more than 100,000 visitors in its first 90 days.

Sources