The Experiential Design Index

Chrome Web Lab — Science Museum

Chrome Web Lab, a year-long exhibition making the mechanics of the internet physically tangible through giant robotic experiments, opened July 19, 2012 at the Science Museum in London, produced by Tellart with Google Creative Lab.

VenueScience Museum
Project typeNew Exhibition
StatusCompleted
Year completed2012
Technologiesgiant robotic/mechanical "experiments", real-time web-activity visualization

Credits

FirmRoleNote
tellart Fabrication Engineered and produced the exhibition's hardware and software
google-creative-lab Media Design & Software Co-creator of the UX/experience design, per Tellart's own project page

Description

Visitors interacted with five large-scale physical machines — including a giant Etch A Sketch-style drawing arm and a mechanical orchestra — each driven in real time by web activity from around the world; the exhibition drew roughly 500,000 visitors over its year-long run.

Sources