The Experiential Design Index

"Soul of Nashville" Backstage Tour Theater — Ryman Auditorium

"Soul of Nashville," a 100-seat theater and redesigned backstage tour experience at the Ryman Auditorium in Nashville, Tennessee, unveiled June 8, 2015, was designed and produced by BRC Imagination Arts.

VenueRyman Auditorium
Project typeInstallation
StatusCompleted
Year completed2015
Technologiesarchival footage, theatrical technology

Credits

FirmRoleNote
BRC Imagination Arts Content Production Story and concept development, design detail, immersive media production, fabrication, technical systems, and installation for the 100-seat "Soul of Nashville" theater and the redesigned backstage tour.

Description

The theater frames the venue's history through the perspective of Lula C. Neff, an early Ryman promoter, and features archival footage and performances by artists including the Fisk Jubilee Singers. Results included a 300% increase in tour attendance.

Sources