Power of Rock — Rock & Roll Hall of Fame
"Power of Rock," an immersive concert-experience theater and campus-wide visitor-experience master plan at the Rock & Roll Hall of Fame in Cleveland, Ohio, opened July 1, 2017, designed by BRC Imagination Arts in collaboration with director Jonathan Demme.
| Venue | Rock & Roll Hall of Fame |
|---|---|
| Project type | Major Renovation |
| Status | Completed |
| Year completed | 2017 |
| Technologies | multi-screen immersive film, three-act pre-show staging |
Credits
| Firm | Role | Note |
|---|---|---|
| BRC Imagination Arts | Exhibit Design | Strategic master plan reconceiving the visitor experience at every guest engagement point: Rock Plaza with "Long Live Rock" signature lettering, brand ID, campus lighting/audio, and the Hall of Fame gallery / New Inductee exhibit. |
| BRC Imagination Arts | Media Design & Software | "Power of Rock" immersive concert-experience theater, created in collaboration with director Jonathan Demme (a 12-minute film across five moving screens, plus a three-act pre-show), opened July 1, 2017. |
Description
BRC's engagement also included the Rock Plaza exterior redesign, campus lighting and audio, and the Hall of Fame gallery / New Inductee exhibit.