Powerhouse Arts — Brand Identity and Wayfinding — Powerhouse Arts
Powerhouse Arts, a 170,000-square-foot fabrication and exhibition hub in a converted 1904 power station in Brooklyn, New York, opened in 2023 with architecture by Herzog & de Meuron (with PBDW Architects) and brand identity and wayfinding signage by Entro.
| Venue | Powerhouse Arts |
|---|---|
| Project type | Major Renovation |
| Status | Completed |
| Year completed | 2023 |
| Technologies | large-scale dimensional letterforms |
Credits
| Firm | Role | Note |
|---|---|---|
| Entro | Environmental Graphics & Wayfinding | Also developed the brand identity/wordmark |
| herzog-de-meuron | Architecture | Non-US firm (Basel, Switzerland). |
| PBDW Architects | Architecture | Executive/associate architect. |
| Tillotson Design Associates | Lighting Design | Independently sourced via a fixture manufacturer's project page, not press |
Description
The adaptive reuse of the former Brooklyn Rapid Transit Power Station preserved existing graffiti; Entro's signage uses large-scale, open-channel dimensional letterforms that frame and reveal the graffiti rather than covering it, complementing the building's industrial character.