The Experiential Design Index

Porsche Cars North America Experience Center and Headquarters — Porsche Experience Center Atlanta

Porsche Cars North America's combined headquarters and public Experience Center, a 260,000 sq ft complex on a 1.6-mile private test track in Atlanta, Georgia, opened in June 2015; it was designed by HOK.

VenuePorsche Experience Center Atlanta
Project typeNew Building
StatusCompleted
Year completed2015
Technologies1.6-mile private test track, virtual car-customization studio, driving simulator lab

Credits

FirmRoleNote
HOK Architecture
HOK Landscape Architecture

Description

The complex combines Porsche's North American corporate headquarters with a public-facing brand experience center: a classic car heritage gallery, a restoration center, a design studio for virtual car customization, a driving simulator lab, and a track-side restaurant, alongside three levels of naturally lit office space.

Sources