The Experiential Design Index

Madhouse Team Store Interactive Experience — Madhouse Team Store

The Madhouse Team Store, a 10,000-square-foot Chicago Bulls/Blackhawks retail store at Chicago's United Center, opened June 20, 2017, featuring interactive exhibits by Leviathan — a retrofitted CTA train car with touchscreen play-by-play recreations and a photo booth, plus a team-history timeline — with AV integration by AVI-SPL.

VenueMadhouse Team Store
Project typeInstallation
StatusCompleted
Year completed2017

Credits

FirmRoleNote
Leviathan Media Design & Software interactive CTA train car (play-by-play calls, photo booth) and team-history timeline.
AVI-SPL AV Integration

Sources