Visitor Center — Levi Strauss & Co. Headquarters
Levi Strauss & Co. opened a 3,000-sq-ft visitor center in the public lobby of its San Francisco headquarters on May 7, 2003, marking the company's 150th anniversary, with exhibition design by West Office Exhibition Design.
| Venue | Levi Strauss & Co. Headquarters |
|---|---|
| Project type | Installation |
| Status | Completed |
| Year completed | 2003 |
Credits
| Firm | Role | Note |
|---|---|---|
| West Office | Exhibit Design | |
| Storyline Studio | Environmental Graphics & Wayfinding | Storyline Studio's own portfolio separately credits "exhibit and graphics design" for a matching 150th-anniversary pavilion installation in the same public lobby; role assigned conservatively as graphics given West Office's own page claims overall exhibition design. |
Description
The installation, styled internally as "Levi's - the Real Deal," filled the headquarters lobby with a series of museum-quality pavilions showcasing the company's historic clothing and advertising collection, corporate traditions, social-responsibility initiatives, and contemporary product lines.