The Experiential Design Index

NOVA Armrest Permanent LED Installation — Intuit Dome

Intuit Dome, the LA Clippers' arena in Inglewood, CA, opened in August 2024 with PixMob's NOVA Armrest permanently integrated into each of its 17,000 seats, combining synchronized crowd LED lighting with NFC readers, USB charging, and game controllers for live fan interaction.

VenueIntuit Dome
Project typeInstallation
StatusCompleted
Year completed2024
Technologieswireless RGB LED, NFC, synchronized crowd lighting, fan interaction / gamification

Credits

FirmRoleNote
pixmob Media Design & Software (below 3-project threshold) — permanent LED armrest system integrated into all 17,000 arena seats at building opening
pixmob AV Integration (below 3-project threshold) — seat units include NFC readers, USB charging, and four-button game controllers wired for live in-game interaction

Description

The NOVA Armrest is PixMob's most advanced permanent installation product, distinct from the company's temporary event-wristband business: it ships built into the seat itself rather than distributed per event, and stays in place for the life of the venue.

Sources