The Experiential Design Index

Project 100 — Indianapolis Motor Speedway

Project 100, a wayfinding and environmental-graphics program at the Indianapolis Motor Speedway including a redesigned Turn 1 entrance gate, was delivered by Section 127 in 2016 ahead of the track's 100th running of the Indianapolis 500, comprising 500+ wayfinding elements, facility signage, and exterior road mapping.

VenueIndianapolis Motor Speedway
Project typeInstallation
StatusCompleted
Year completed2016
Technologiesblack powder-coated steel perforated blade signage

Credits

FirmRoleNote
section-127 Environmental Graphics & Wayfinding Lead wayfinding/environmental-graphic-design firm; 500+ wayfinding elements, facility signage, exterior road mapping, and the Turn 1 entrance gate
bomar-industries Fabrication Primary fabricator, exterior signage
sport-graphics Fabrication Exterior signage elements/fabrication planning

Description

Design palette references the Marmon Wasp, the speedway's first Indianapolis 500-winning car (1911). Part of a broader Project 100 renovation program (concessions, restrooms, grandstand/suite upgrades, pylon videoboards) managed by AECOM Hunt, which is not credited here as that scope falls under the corpus's general-contracting exclusion.

Sources