The Experiential Design Index

A Data Love Letter to the Subway — Fulton Center

"A Data Love Letter to the Subway," a data-driven animation spanning all 52 screens of the Fulton Center transit hub in New York City, was commissioned by MTA Arts & Design for the MTA's 40th anniversary and debuted in October 2025, designed by Pentagram.

VenueFulton Center
Project typeInstallation
StatusCompleted
Year completed2025

Credits

FirmRoleNoteCredited by
Pentagram Media Design & Software Partner Giorgia Lupi led the design of the data-driven animation. pentagram.com own site

Sources