The Experiential Design Index

Sunoco Victory Flag — Daytona International Speedway

The Sunoco Victory Flag, a 25-by-40-foot LED display structure at Daytona International Speedway in Daytona Beach, Florida, opened in 2016; it was designed, engineered, built, and installed by Dimensional Innovations in partnership with Rossetti Architecture, and marks race wins with an illuminated checkered-flag display alongside branded fuel tankers.

VenueDaytona International Speedway
Project typeInstallation
StatusCompleted
Year completed2016
TechnologiesLED display

Credits

FirmRoleNote
Dimensional Innovations Fabrication Design, engineering, build, and installation of a 25x40-foot LED victory flag structure, plus branded fuel tankers
rossetti-architects Architecture Partner firm

Sources