Coach Concept Shop — Coach Concept Shop at Macy's Herald Square
A 1,930 sq ft Coach concept shop-in-shop at Macy's Herald Square in New York, designed by OMA and opened October 2012, features interactive media storytelling surfaces designed by AV&C that double as fitting-room mirrors.
| Venue | Coach Concept Shop at Macy's Herald Square |
|---|---|
| Project type | Installation |
| Status | Completed |
| Year completed | 2012 |
| Technologies | interactive display surfaces |
Credits
| Firm | Role | Note |
|---|---|---|
| AV&C | Media Design & Software | Interactive media surfaces doubling as shoppers' mirrors |
| oma | Architecture | |
| slanted-studios | Content Production | "Slanted Studios produced some of our favorite content for the piece" per AV&C's own project page; exact scope of contribution unspecified. . |