The Experiential Design Index

Realmadrid Games — Santiago Bernabéu Stadium

A permanent interactive multimedia fan-experience attraction across two levels of Santiago Bernabéu Stadium's corridors in Madrid, Spain, designed by Moment Factory for Real Madrid C.F. and launched in 2025, combining projection, lighting, and a gamified mobile-app journey.

VenueSantiago Bernabéu Stadium
Project typeInstallation
StatusCompleted
Year completed2025
Technologiesinteractive installation, augmented reality

Credits

FirmRoleNote
Moment Factory Exhibit Design
Moment Factory Media Design & Software

Sources