The Experiential Design Index

Photography and Corporate Public Relations: The Case of U.S. Steel, 1930-1960 — Baker Library, Harvard Business School

"Photography and Corporate Public Relations: The Case of U.S. Steel, 1930-1960," an exhibition on U.S. Steel's use of commissioned photography as a public-relations tool, opened in Baker Library's north lobby at Harvard Business School, Boston, Massachusetts, in November 2019, with exhibit design by Proun Design, fabrication by WB Inc., and media production by Northern Light Productions.

VenueBaker Library, Harvard Business School
Project typeTemporary Exhibition
StatusCompleted
Year completed2019

Credits

FirmRoleNote
Proun Design Exhibit Design
WB Inc. Fabrication
Northern Light Productions Content Production

Description

Drawing on roughly 1,200 photographs by more than twenty-five photographers, the exhibit examines how U.S. Steel used photography of its plants, workers, and manufacturing processes from the Great Depression through the postwar boom to shape public opinion about the company's size, labor practices, and profits.

Sources