AT&T AdWorks Media Lab — AT&T AdWorks Media Lab
The AT&T AdWorks Media Lab, a 3,000 sq ft client-facing "sales experience lab" on the 5th floor of 1 Rockefeller Plaza in New York, opened in 2017 with AV systems by AV&C so AT&T could demo cross-screen and addressable-TV advertising targeting to visiting advertisers and partners.
| Venue | AT&T AdWorks Media Lab |
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| Project type | Installation |
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| Status | Completed |
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| Year completed | 2017 |
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| Technologies | cross-screen media demo systems, addressable-TV targeting demo |
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Credits
| Firm | Role | Note |
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| AV&C |
Media Design & Software |
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| AV&C |
AV Integration |
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| ESI Design |
Media Design & Software |
Experience design lead; AV&C joined ESI in designing the systems and interactive software, then integrated the technology during implementation alongside additional collaborators The Mill and MC2.
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Sources