Connecting Flight: Creating a Hub for the Alaska Airlines Crew — Alaska Airlines "The Hub" (Copper River)
The Hub (Copper River), a 128,000-square-foot crew operations facility for Alaska Airlines, opened July 2020 near Sea-Tac Airport in SeaTac, Washington, with architecture and environmental graphics by NBBJ.
| Venue | Alaska Airlines "The Hub" (Copper River) |
|---|---|
| Project type | New Building |
| Status | Completed |
| Year completed | 2020 |
| Technologies | environmental graphics, branded wayfinding signage |
Credits
| Firm | Role | Note |
|---|---|---|
| NBBJ | Architecture | |
| NBBJ | Environmental Graphics & Wayfinding | Environmental graphics and wayfinding system for the 128,000 sq ft crew facility |
Description
The six-story building houses Alaska Airlines' 24/7 systems operations control and other crew-facing functions for roughly 600 employees. NBBJ's environmental graphic system uses fir-plank brand elements tied to the building's architecture, a full-scale 737 fuselage graphic on a central connective stairway, and iconography-driven wayfinding throughout. The project won a 2021 SEGD Global Design Award Merit Award in the Placemaking and Identity category.