44 Montgomery Street Interactive Art — 44 Montgomery Street
A 327-foot motion-activated digital canvas in the lobby of 44 Montgomery Street in San Francisco, designed by ESI Design for building owner Beacon Capital Partners, opened in 2020.
| Venue | 44 Montgomery Street |
|---|---|
| Project type | Installation |
| Status | Completed |
| Year completed | 2020 |
| Technologies | motion sensing, generative digital canvas |
Credits
| Firm | Role | Note |
|---|---|---|
| ESI Design | Media Design & Software | 327-foot motion-activated digital canvas, five motion sensors |
Description
Five motion sensors track visitors moving through the lobby; the digital display becomes more colorful and active as more people occupy the space, with a backdrop of vertical bands echoing the tower's exterior metal patterns. The installation won a 2020 SCN "Installs of the Year" honor and a Good Design Award in the Installation category.