221 Main Street Architectural Media — 221 Main Street
A 126-foot mixed-resolution digital display spanning the facade, entry passage, and lobby of 221 Main Street in San Francisco opened around 2020; experience design by ESI Design with software by AV&C for owner Beacon Capital Partners.
| Venue | 221 Main Street |
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| Project type | Installation |
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| Status | Completed |
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| Year completed | 2020 |
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| Technologies | LED display, generative software |
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Credits
| Firm | Role | Note |
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| ESI Design |
Media Design & Software |
Experience design lead; 126-foot digital display from facade to lobby |
| AV&C |
Media Design & Software |
Custom software for media playback and generative content |
Sources