Potion Design

Also known as: Potion

Acquired by Hyperquake, announced May 2, 2024; per Hyperquake's own account of the merger, "the Potion brand name is no longer used independently" and its work is now folded into Hyperquake's Experiences team. No independent Potion-branded activity found after the acquisition. (verified 2026-07-18)

Potion Design was a New York interactive design and media studio founded in 2005 by MIT Media Lab alumni Jared Schiffman and Phillip Tiongson, producing interactive exhibits, kiosks, and apps for museums including the Cleveland Museum of Art, the Rubin Museum, the National WWI Museum and Memorial, and the New York Public Library. In May 2024 it was acquired by the experience-design agency Hyperquake and its brand was absorbed into Hyperquake's operations.

Projects (18)

Sources

• https://en.wikipedia.org/wiki/Potion_Design
• https://www.hyperquake.com/potion-merger
• https://www.prnewswire.com/news-releases/independent-creative-strategy-branding-and-experience-design-agency-hyperquake-acquires-award-winning-design-and-technology-studio-potion-302134733.html