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GSM Studios

Also known as: GSM Project, gsmprjct°, GSM Design

Description

GSM Studios, formerly GSM Project, is a Montréal-headquartered exhibition design and production studio founded in 1958 as Jacques Guillon Designers, with additional studios in Paris and Singapore. It designs permanent exhibitions, visitor attractions and expo pavilions for museums and cultural institutions, spanning spatial and graphic design, storytelling and content, multimedia and interactive development.

HeadquartersMontréal,
Other officesParis; Singapore
Founded1958
RolesExhibit Design, Interpretive Planning, Media Design & Software
Websitehttps://www.gsmstudios.world

Projects (24)

ProjectVenueRoleYear
Exploria Mandai Wildlife Reserve Exhibit Design 2026
France Pavilion Permanent Exhibition — Pulsations World Expo 2025 Osaka Exhibit Design, Interpretive Planning, Environmental Graphics & Wayfinding 2025
Singapore Odyssea: A Journey Through Time National Museum of Singapore Exhibit Design 2025
MONTRÉAL — MEM Permanent Exhibition MEM – Centre des mémoires montréalaises Exhibit Design, Media Design & Software 2023
Kelowna Flightcraft Aerospace Centre for Excellence Exhibits Kelowna Flightcraft Aerospace Centre for Excellence Exhibit Design 2022
Crossroads Montréal Pointe-à-Callière, Montréal Archaeology and History Complex Exhibit Design 2021
Cointreau Distillery Visitor Experience Cointreau Distillery (Carré Cointreau) Exhibit Design, Interpretive Planning 2020
Al Shindagha Museum — Dubai Creek: Birth of a City Al Shindagha Museum Exhibit Design, Interpretive Planning, Fabrication 2019
Al Shindagha Museum — Perfume House Pavilion Al Shindagha Museum Exhibit Design 2019
A Palace in Motion Qasr Al Watan Media Design & Software 2019
Canadian Olympic Experience Canadian Olympic House Exhibit Design 2018
The Life of Sally Hemings Monticello Exhibit Design, Media Design & Software 2018
Alaska Exhibition Anchorage Museum Exhibit Design, Media Design & Software, Fabrication 2017
Bank of Canada Museum Permanent Exhibition Bank of Canada Museum Exhibit Design 2017
Moving and Connecting Gallery Canada Science and Technology Museum Exhibit Design 2017
Canadian History Hall Canadian Museum of History Exhibit Design 2017
Au Sommet Place Ville Marie Observation Deck Au Sommet Place Ville Marie Exhibit Design 2016
Lee Kong Chian Natural History Museum Public Galleries Lee Kong Chian Natural History Museum Exhibit Design 2015
Star Wars Identities Montréal Science Centre Exhibit Design 2012
Ajax Experience Ajax Experience Exhibit Design 2011
At the Top — Burj Khalifa Burj Khalifa Media Design & Software 2010
Quest for Immortality: The World of Ancient Egypt National Museum of Singapore Exhibit Design 2009
City Museum of Washington, D.C. Exhibits City Museum of Washington, D.C. Exhibit Design 2003
Musée EDF Electropolis Permanent Galleries Musée EDF Electropolis Exhibit Design 2003

Status

Active

Continuously operating under new management since late 2022 and rebranded from GSM Project to GSM Studios in March 2026; recent work includes the MEM – Centre des mémoires montréalaises permanent exhibition (opened September 2023; two 2025 awards, Société des musées du Québec and Oral History Association), the Parc Marie-Victorin "Mysterious Carnivores" garden (2024 per its own site), and the France Pavilion at Expo 2025 Osaka (per its own site).
Verified 2026-10-27

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