The Experiential Design Index
Home > Firms > BRC Imagination Arts

BRC Imagination Arts

Active

Las Vegas Raiders' Allegiant Stadium Tour (2021), TOURS @ Climate Pledge Arena tour program (public tickets launched January 2023), and continued press coverage through 2025 (31st Annual Thea Award for The Legend of Luna at Great Wolf Lodge Perryville, teaconnect.org); leadership-team expansion announced 2022 (businesswire.com). (verified 2026-07-18)

BRC Imagination Arts is a Burbank, California-based experience design and production studio founded in 1981, known for immersive brand experiences, corporate visitor centers, and museum exhibits, including the World of Coca-Cola, Ford Rouge Factory Tour, Abraham Lincoln Presidential Library and Museum, and the Kennedy Space Center's Shuttle Launch Experience.

HeadquartersBurbank, CA
Founded1981
RolesExhibit Design, Interpretive Planning
Websitehttps://www.brcweb.com

Projects (21)

ProjectVenueRoleYear
The Legend of Luna: A Great Wolf Story Great Wolf Lodge Perryville Media Design & Software 2024
TOURS @ Climate Pledge Arena Climate Pledge Arena Content Production 2023
Las Vegas Raiders' Allegiant Stadium Tour Allegiant Stadium Content Production 2021
"Fueled by Passion" (Driven to Win: Racing in America) The Henry Ford Museum of American Innovation Media Design & Software 2021
Bernstein's Answer at the Ravinia Music Box Experience Center Ravinia Music Box Experience Center Content Production 2021
The Circle Room Grand Ole Opry House Content Production 2019
SCADstory Savannah College of Art and Design (SCAD) Content Production 2019
Take a Stand Center Illinois Holocaust Museum & Education Center Exhibit Design 2017
Floor 3: Stories of the Bible — The Hebrew Bible Experience Museum of the Bible Exhibit Design 2017
Power of Rock Rock & Roll Hall of Fame Exhibit Design, Media Design & Software 2017
USA Pavilion at World Expo 2017 Astana World Expo 2017 Astana Content Production 2017
The Selig Experience American Family Field Content Production 2015
Journey to Mars: Explorers Wanted Kennedy Space Center Visitor Complex Content Production 2015
One Liberty Observation Deck One Liberty Observation Deck Exhibit Design 2015
"Soul of Nashville" Backstage Tour Theater Ryman Auditorium Content Production 2015
Moments of Happiness World of Coca-Cola Content Production 2014
Heineken Experience Renovation Heineken Experience Exhibit Design 2008
Shuttle Launch Experience Kennedy Space Center Visitor Complex Content Production 2007
Abraham Lincoln Presidential Museum — Core Exhibits Abraham Lincoln Presidential Library and Museum Exhibit Design 2005
Ford Rouge Factory Tour & "Manufacturing Innovation" Theater Ford Rouge Factory Exhibit Design 2004
Original Core Exhibits Bullock Texas State History Museum Exhibit Design 2001

Sources